What’s up with graphic design company names?

By February 10, 2021 General No Comments

Graphic design company names, as well as marketing company and branding agency names, can be a real source of amusement. Spend enough time around the industry and you’ll see some particular patterns emerge.

Start with a color, an animal, a number, or an inanimate object, then stick two of them together (or choose one short word), add a little fun or cool factor by misspelling one of the words and voila, you have the perfect graphic design or marketing agency name. If there’s a clever tie to the benefit you provide to your marketing or branding clients, so much the better.

It’s interesting to note that the formula is somewhat different for advertising company names—they tend to be named more like law firms, using the last names of their partners.

Here are a few examples of real graphic design company names that follow the above formula or some small variation of it.

  1. A number plus a thing. Very common in marketing and graphic design company names.
  • d.trio is a marketing agency with a long history of working with large corporations. Therefore, the founding three partners chose to follow naming trends more similar to those in B2B branding, but with an added cleverness in the way number is incorporated.
  • Studio8
  • Rule 29
  • Column 5
  • Noise 13
  1. A color plus a thing or an animal. These are very popular with graphic design companies and branding agencies, and sometimes have variations or embellishments:
  • GreyBox
  • Blue
  • Primer Gray
  • Strawberry Frog
  • Red Mallard
  • Blue Hub
  1. Cool sounding things or dressed up animals. Most common in digital marketing and media agency names.
  • Cave
  • Lucid
  • Folly
  • Firebelly
  • Starfish
  • Razorfish
  • Visual Panda
  • Lounge Lizard

We at d.trio think we have a pretty cool name, even if nobody gets the dot right. But we’re also envious of the irreverent, interesting, and sometimes amusing company names of our marketing, graphic design, and branding agency peers. To make ourselves feel better, we created an alter ego Minneapolis design agency name: Maple Glazed Donut Fish.

Let us know on social what your graphic design company name would be, just follow this formula:

What’s your favorite color?

What’s your favorite (or least favorite) animal?

Pick a number between 1-100.

Choose two that sound good together, add a little sparkle for good measure, and you’re done. Now, excuse us while we go see if Wombat No. 5 is available.

Author d.trio

d.trio marketing group is a full-service marketing services agency (marketing management, direct marketing, SEO, social media, design and email) based in Minneapolis, MN. d.trio provides clients with innovative strategy and award-winning creative.

More posts by d.trio

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