All posts by Carol Wahl

I recently worked on an email phishing tip sheet for a client. As I read through the document, I was applauding myself for following all the best practices to avoid…

It’s vacation season – the annual event in which employees vie against each other for precious days off in an effort to use up all their vacation days before they…

Let’s face it – we’re inundated by emails. It’s estimated that over 280 billion emails are sent and received every day. Some days, I think I’m cc’d on every single…

Marketing is largely about supporting brands you connect with on an emotional level. These days, people care more than ever about what’s behind the companies they support and may be…

I recently had lunch with a client who likened my Account Management style to someone who wouldn’t let another person drive drunk. I’d wrestle the car keys away and call…

Kind. Compassionate. Caring. Those might not be the three words most top-of-mind when you think about marketing. But in a span of less than 24 hours recently, I received three…

In marketing, a key to good results is providing the right message to the right audience at the right time. I think about that almost every time I visit a…

I celebrated my birthday recently and was delighted to get birthday greetings from dear friends and family. In addition, my inbox filled up with a random bunch of emails from…

As marketers, we’re fond of using storytelling to convey a point. It helps show the humanity of the communication instead of just stating the facts. And, what is more human…

A few weeks ago, I wrote about a particularly bad customer service experience. Since then, I feel like I’m encountering them everywhere. The importance of the customer journey cannot be…