All posts by Danette Knickmeier

Content marketing is all the buzz these days. And for good reason. Consumers, and even businesses, don’t want to be sold to anymore—they want to ask a question that addresses…

As consumers who make purchases online, we’ve come to expect certain experiences from the stores and service providers we engage with. Those experiences include messages that welcome us to their…

I recently experienced an incredibly moving form of marketing from an unlikely source. I didn’t even realize it was happening at first, but it had a profound effect on me….

We recently learned that “Minneapolis advertising powerhouse Fallon” (as the Star Tribune likes to call it) will soon be moving in across the street. That means 200 more “agency” folks…

I recently read an article about the changing dynamics between agencies and clients written by an entrepreneurial advisor named David C. Baker. He made a few points that really resonated…

Last spring I had a crazy idea. I wanted to take an extended period of time away from my everyday life and see the world. Why? Partially because I wanted…

We all expect (and receive) confirmation emails from companies after we’ve placed orders from them online. What we don’t expect, usually, is anything but basic “thanks for your order” or…

Most agencies have a tendency to follow the mantra “Work Hard, Play Hard.” And we are no different. We hunker down and work hard every day to meet the challenges…