All posts by Danette Knickmeier

The annual MarketingProfs B2B Conference has been happening for a whole bunch of years (the exact number, I’m not sure). This year, it was different in two distinct ways. 1) It…

This summer marked my 20th year in the agency world. I could probably write a book about all the stuff that’s gone down since that day I started as a…

It’s no secret that great teamwork is crucial to the success of any organization. Also not a secret—it doesn’t always come easy. We humans are complicated creatures. We all have…

Content marketing is all the buzz these days. And for good reason. Consumers, and even businesses, don’t want to be sold to anymore—they want to ask a question that addresses…

As consumers who make purchases online, we’ve come to expect certain experiences from the stores and service providers we engage with. Those experiences include messages that welcome us to their…

I recently experienced an incredibly moving form of marketing from an unlikely source. I didn’t even realize it was happening at first, but it had a profound effect on me….

We recently learned that “Minneapolis advertising powerhouse Fallon” (as the Star Tribune likes to call it) will soon be moving in across the street. That means 200 more “agency” folks…

I recently read an article about the changing dynamics between agencies and clients written by an entrepreneurial advisor named David C. Baker. He made a few points that really resonated…

Last spring I had a crazy idea. I wanted to take an extended period of time away from my everyday life and see the world. Why? Partially because I wanted…

We all expect (and receive) confirmation emails from companies after we’ve placed orders from them online. What we don’t expect, usually, is anything but basic “thanks for your order” or…