2020 was an unprecedented year for everything, and banking was no exception. It’s no surprise that both the short- and long-term effects of the pandemic will significantly impact the infrastructure…
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All posts by Fred Driver
In our recent blog post, ABA Banking Industry Response List Review, we reviewed, aggregated and highlighted the more common tactics mentioned in the American Banking Association’s comprehensive list: America’s Banks…
The American Bankers Association (ABA) has launched a spot on their website highlighting the many things banks are doing to benefit customers, employees and communities during the COVID-19 pandemic. Titled…
As a company that delivers customer service every day, I have a strong response to customer service done badly. So, as I found myself mired in a customer service nightmare…
When in a prospect or new client meeting, there is a powerful temptation to demonstrate your credibility by telling your audience just how smart and capable you are…
According to Wikipedia, The Rule of Three “is a principle that suggests that a trio of events or characters is more humorous, satisfying or effective than other numbers”. It is…
A famously successful college basketball coach (Bobby Knight) once said, “Everyone wants to win. But not everyone is willing to prepare to win.” Whether you like him or not, it’s…
We frequently work with clients to refresh or realign their legacy brands to ensure they are accurately expressing what the brand currently represents. Prior to making recommendations to change visuals…
Direct Marketing (DM) is experiencing a resurgence in the marketing mix, and for good reason. It works. As a channel-agnostic agency, we keep tabs on the performance of various channels…
As experienced marketers, we often see new companies or established businesses of all sizes with little or no internal marketing resources or experience that are laser-focused on cost when considering…
CONTRIBUTORS
Megan Devine is the owner of d.trio marketing group in Minneapolis, Minnesota. 
Fred Driver is an original d.trio founding partner. 
Sheryl Doyle is d.trio's s.v.p. of client services.
Beth Seitzberg is the creative director at d.trio.
Danette Knickmeier is account director at d.trio.
Carol Wahl is a senior account executive at d.trio
Sam Glubka is a designer/developer at d.trio
Mark Zukor is a senior copywriter and designer for d.trio