All posts by Sheryl Doyle

The use of QR codes is back – in a big way. If you’re not currently using them in your marketing campaigns, you might be missing opportunities. They offer flexibility,…

“Your vibe attracts your tribe”. This was a quote on the inside of a Dove chocolate wrapper (thanks Libby from California). This statement resonated with me on a personal level…

I recently went on a wonderful vacation to Europe – The Czech Republic, Austria, and Germany – and while I wasn’t trying to pay attention to anything marketing or business…

The state of the credit card industry, like all financial services products, is heavily dependent upon current economic indicators.  Factor in changes in technology and consumer spending preferences and you…

Financial marketing, like all marketing, is subject to industry trends.  However, it is typically the economic indicators such as interest rates, the stock market and the housing market etc. that…

Most of us recognize that consumer  “path to purchase” or “decision journey” has changed.  The introduction and continuing evolution of new media and new technology is a game changer.  As…

Coffee, candy, diet-coke – yes, please!  Anything to help perk me up in the afternoon at work. Of course, there are healthier alternatives such as taking brisk walk, doing breathing…

Team building exercises, company offsites, group lunches and happy hours are all ways to boost employee morale, build camaraderie and increase productivity.  But, there is a much simpler way to…