All posts by Sheryl Doyle

If you’re not partnering with the postal service already on your direct mail initiatives, you should be. The USPS is offering marketers promotions and incentives to help increase customer engagement…

Managing your brand just got a little harder. Consumer mindsets are undergoing some significant changes and companies need to acknowledge and respond or get left behind by the competition. The…

The use of QR codes is back – in a big way. If you’re not currently using them in your marketing campaigns, you might be missing opportunities. They offer flexibility,…

“Your vibe attracts your tribe”. This was a quote on the inside of a Dove chocolate wrapper (thanks Libby from California). This statement resonated with me on a personal level…

I recently went on a wonderful vacation to Europe – The Czech Republic, Austria, and Germany – and while I wasn’t trying to pay attention to anything marketing or business…

The state of the credit card industry, like all financial services products, is heavily dependent upon current economic indicators.  Factor in changes in technology and consumer spending preferences and you…

Financial marketing, like all marketing, is subject to industry trends.  However, it is typically the economic indicators such as interest rates, the stock market and the housing market etc. that…

Most of us recognize that consumer  “path to purchase” or “decision journey” has changed.  The introduction and continuing evolution of new media and new technology is a game changer.  As…