There’s a lot of attention being given to influencer marketing these days. The idea behind it is pretty intriguing: Instead of targeting an entire audience, you focus your efforts on…
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Category Archives: Higher Education
For those of you in the higher education space, we have opened our 2016 Higher Ed Survey and are looking for survey responses from marketers at all levels and all…
![ThinkstockPhotos-520917291 [Converted]](https://www.dtrio.com/blog1/wp-content/uploads/ThinkstockPhotos-520917291-Converted.jpg)
Last month we talked about the range of mobile app features and usage by colleges and universities. Assuming you’ve now identified your target audiences, you’ll need an overarching development strategy…
With over 90% of college students using smartphones, it’s no surprise that mobile platforms for higher education have risen to a new level. Administrators, recruiters and marketers are using apps…
My colleague’s 17-year-old daughter is a college-bound, and for over a year she has been deluged with college admissions materials. Deluge is an understatement! Sheryl kindly saved them for me…
Our 2014 survey results are in — and with it, several key insights into the highs and lows of higher ed marketing. This year’s audience included admissions, enrollment management and…
Our 2014 higher ed survey results are here! Over 180 college admissions and marketing professionals from 39 states took part in our annual marketing survey. Their responses tell us they’ve expanded…
By Gary McVey While higher education marketers have more tools than ever to communicate their messages, the good old-fashioned medium of moving pictures is still one of the best. Video…
Is your institution in need of a landing page overhaul? We can help. Last month we talked about why landing pages are needed and the tangible benefits they offer. In…
By Victoria Hoshal In our last blog post we talked about the importance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as key elements of your front-line digital…
CONTRIBUTORS
Megan Devine is the owner of d.trio marketing group in Minneapolis, Minnesota. 
Fred Driver is an original d.trio founding partner. 
Sheryl Doyle is d.trio's s.v.p. of client services.
Beth Seitzberg is the creative director at d.trio.
Danette Knickmeier is account director at d.trio.
Carol Wahl is a senior account executive at d.trio
Sam Glubka is a designer/developer at d.trio
Mark Zukor is a senior copywriter and designer for d.trio