Category Archives: General

“Your vibe attracts your tribe”. This was a quote on the inside of a Dove chocolate wrapper (thanks Libby from California). This statement resonated with me on a personal level…

Want to make your B2B marketing more effective? First thing’s first: get to know your audience. Because to find, connect with, and motivate a potential customer—whether it’s a B2B or…

Sure seems like that internet thing is here to stay, eh? Websites have come a long way since the days of static online brochures. And, a website is one of…

Content marketing is all the buzz these days. And for good reason. Consumers, and even businesses, don’t want to be sold to anymore—they want to ask a question that addresses…

Let’s face it – we’re inundated by emails. It’s estimated that over 280 billion emails are sent and received every day. Some days, I think I’m cc’d on every single…

After many months of working together on a large SunTrust project, Sheryl, Tim and Carol took a trip to Atlanta to celebrate the…

I spent some time the other day looking at a website called Brain Pickings. If you have any interest in art, literature, science, or creativity, you should too. After a…

The numbers are staggering. 79% of all sales leads never convert to sales. In business, not having your marketing and sales teams aligned is an expensive misstep. According to HubSpot,…

On my recent trip to Japan I got a brief glimpse into what marketing and advertising is like in a country halfway around the world. Most people probably think of…

As consumers who make purchases online, we’ve come to expect certain experiences from the stores and service providers we engage with. Those experiences include messages that welcome us to their…