Category Archives: General

I recently read a great article about the unintended consequences of decisions we make. In the article How To Use Second-Order Thinking To Solve Problems Smarter the author takes us…

The annual MarketingProfs B2B Conference has been happening for a whole bunch of years (the exact number, I’m not sure). This year, it was different in two distinct ways. 1) It…

Whether it’s your first project working with a creative shop or the seventeenth, some of the questions you might be asked by a designer or creative director may seem a…

The hardest thing I have ever done at d.trio marketing group wasn’t a project. It wasn’t an email to a client or working with a vendor either. It was saying…

Some companies are beginning to question how to maintain their culture and connectivity with employees working from…literally everywhere. But there are countless innovative ways to stay in touch with your…

This is a year for firsts. Most of them not great, but it’s not all bad. This year marks the first time Adobe has made their annual Adobe MAX conference…

Of all the parts of an ad, email, or other marketing piece, the call-to-action is arguably the most important. Sure, you need to hook them with a compelling headline and…

Seven months and counting into the pandemic, you may be experiencing a rut brought on by working from home full time. Things that used to seem like benefits – like…

Companies have learned a lot about themselves in 2020 and one thing has become abundantly clear—the ability to adjust quickly and efficiently can make or break a business. I’ve noticed…

I have a personality quirk. Some might call it a flaw, depending on whether it makes their life easier or harder. My brain is never satisfied. It’s never still. If…