Category Archives: General

Financial marketing, like all marketing, is subject to industry trends.  However, it is typically the economic indicators such as interest rates, the stock market and the housing market etc. that…

Whether it’s due to a restructuring, downsizing, rapid growth, new leadership, or market forces, change within an organization can be difficult. People, it seems, are often wired to respond to…

Owning a business is hard. Owning a marketing business is dog years hard. You need grit and persistence plus a sense of humor and people who support you and challenge…

Last spring I had a crazy idea. I wanted to take an extended period of time away from my everyday life and see the world. Why? Partially because I wanted…

We frequently work with clients to refresh or realign their legacy brands to ensure they are accurately expressing what the brand currently represents. Prior to making recommendations to change visuals…

It is slowly becoming common for the most well-known brands to remove their name from their logo, sometimes allowing it to leave completely on its own. Proving that their marks…

Here in snow-battered Minneapolis, where we just barely survived a brutal, record-breaking February (fourth snowiest month ever—yippee!), the weather seems to be on everybody’s mind all the time. And mine…

As marketers, we’re fond of using storytelling to convey a point. It helps show the humanity of the communication instead of just stating the facts. And, what is more human…