Of all the parts of an ad, email, or other marketing piece, the call-to-action is arguably the most important. Sure, you need to hook them with a compelling headline and…
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The Professional Liability Underwriting Society (PLUS) historically relied on conventions and word-of-mouth to promote their education for liability underwriters. They needed a more aggressive approach—a lead generation campaign that specifically…
Sometimes in business you find the perfect fit. For many years, d.trio has been a data driven, strategic agency. We’ve have had some great partnerships over the years…
Seven months and counting into the pandemic, you may be experiencing a rut brought on by working from home full time. Things that used to seem like benefits – like…
Companies have learned a lot about themselves in 2020 and one thing has become abundantly clear—the ability to adjust quickly and efficiently can make or break a business. I’ve noticed…
I have a personality quirk. Some might call it a flaw, depending on whether it makes their life easier or harder. My brain is never satisfied. It’s never still. If…
We all know that there are leading and lagging indicators with behavioral change in any economic or business environment shift. Some changes are driven by innovation (think of the ripple…
For those who have read my logo posts before, you may have noticed I have an affinity for well-designed sports logos. I have written a post gushing about the MN…
Cook Compression was set to unveil a new line of products to help keep their clients’ machinery run longer and more efficiently. Shield lubricators reduce maintenance, extend bearing life and…
“Keep Talking” has been our ongoing theme since the pandemic started. After all, it’s not the first time we’ve been here. As a business that went…
CONTRIBUTORS
Megan Devine is the owner of d.trio marketing group in Minneapolis, Minnesota. 
Fred Driver is an original d.trio founding partner. 
Sheryl Doyle is d.trio's s.v.p. of client services.
Beth Seitzberg is the creative director at d.trio.
Danette Knickmeier is account director at d.trio.
Carol Wahl is a senior account executive at d.trio
Sam Glubka is a designer/developer at d.trio
Mark Zukor is a senior copywriter and designer for d.trio