It was the public relations debacle heard ’round the Twitterverse. On the day of the Casey Anthony verdict, Entenmann’s, a company that manufactures and delivers sweet baked goods, was using the common strategy of adding trending hashtags to get attention for its brand.
d.trio marketing group is excited to announce the launch of the nantotechnology website, NanoMotif.
Be honest. We all have two lives these days online – one personal and one professional. If you have a single personal profile, your public image is incredibly vulnerable to intrusion through changing privacy parameters to your old college friends tagging you in photos. By creating a wall between your two worlds, you can have as much fun as you want on your personal page while creating a professional image on your public profile page consistent with your brand.
Someone recently forwarded me an email with some quotes written by David Ogilvy – a true genius in the advertising industry. One of the quotes read “The more informative your advertising, the more persuasive it will be.” This statement is brilliant in its simplicity – and a great reminder for those of us that spend our days trying to find effective ways to communicate our marketing messages.
Google is always testing and experimenting with new and creative ways to display the best possible result for your Internet search. This experimentation has made it more challenging for SEOs to stay on top of Google’s frequent changes to their top secret search engine ranking algorithm.
Call us crazy. Maybe we are. Busy with other client work we envisioned and created an event that would benefit one lucky company, charge us up, kick up our creativity,…
Everywhere I turn, there’s a new social network, another social media utility and another account to set up. Obviously, it’s impossible to be an active member of every site that comes around, but it sure doesn’t stop people (including yours truly) from giving it a “college try.” Before long, I found myself suffering from social media burnout. Been there? Well, there are some steps you can take to prevent yourself from falling in the same trap or cure yourself of social media burnout if you’re already there.
Many employers have decided to ban the use of social media in the workplace. Their reasons for the bans vary from employer to employer, but there are several common – yet often unjustified – fears.
I’ve had blogger’s block. I don’t know why, but it got worse as the Super Bowl got closer. Intimidated by the extreme creativity and sheer enormity of the budgets for…
The end of the year is a time of reflection and review, so the next time you find yourself humming along with the 12 days of Christmas, make it productive….
Megan Devine is the owner of d.trio marketing group in Minneapolis, Minnesota. 
Fred Driver is an original d.trio founding partner. 
Sheryl Doyle is d.trio's s.v.p. of client services.
Beth Seitzberg is the creative director at d.trio.
Danette Knickmeier is account director at d.trio.
Carol Wahl is a senior account executive at d.trio
Sam Glubka is a designer/developer at d.trio
Mark Zukor is a senior copywriter and designer for d.trio
