credit card marketing


Paving the way to a seamless customer journey

PROBLEM
Atlanticus, a provider of Financial solutions to the financially underserved consumer credit market, needed to provide their credit card applicants with a consistent message and a cohesive user experience that reflected their brand promise.

SOLUTION
We developed a multi-tactic ITA (Invitation to Apply) campaign that included direct mail, digital banner ads and a landing page. A new landing page was also created for credit qualified applicants that aligned with our recently developed direct mail package options. The design and copy spoke directly to the customer’s needs and actively depicted how the Aspire credit card could make a positive impact on daily life. The layouts were clean with engaging visuals and captured the brand’s essence of “Build. Grow. Aspire.” Multiple versions of the landing pages were created to reflect the specific value proposition of the featured product.

RESULTS
Highly informative testing scenarios
An extremely positive client