cook compression product launch

Slick product rollout

PROBLEM
Cook Compression, a B2B compressor services provider, had a new product line they wanted to unveil to both clients and prospects. They needed a video that highlighted the products and a strategy for reaching prospects with their message.

SOLUTION
We created a straight-forward, informational, animated video that walks the viewer through the unique features of the product line and clearly explains their benefits. We sourced an email list through a reputable email service provider who used their huge opt-in database to find the niche audience we were looking for. We designed a series of three emails that introduced Cook Compression and their new product line to prospects, and retargeted the audience with ads reiterating the product benefits. The video is hosted on our client’s YouTube page, where current customers and prospects were directed for viewing. Watch the video.

RESULTS
15.53% average email open rate
1.82% average email click rate
.39% ad retargeting click rate
1,400 video views first 6 weeks