Strategy and design for campaign materials intended for focus group testing.
U.S. Bank prides itself on innovation. Sometimes those great ideas need further depth and validation in the real world. When that happens USB calls on their agency partners to brainstorm concepts and create campaigns around these ideas so that they can be presented to focus groups. d.trio’s work is often chosen first at focus groups where we consistently hear we were the best at explaining a complex idea in a clear, concise and engaging way.