By Published On: October 1, 2014

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Working with a range of industry verticals and audiences, our challenge is to create a fresh new look and message for Best Buy’s benefit-loaded B2B gift card program. Our approach is audience driven; both creative and copy versions are tailored to relevant touch points for each publication or vertical, from HR professionals to corporate incentive buyers, our goal is to enhance the aspirational and fun attributes of a Best Buy gift card. d.trio is producing creative for a wide range of print and digital formats as well as advertorials.

P.S. If your business needs some great incentives, go here: CorporateGiftCards.BestBuy.com

About the Author: cat-tonic

cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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