Identify your point of difference
If you are looking to improve your brand for the New Year, one of the most important things a marketer should do is to identify their key point of difference. While it may sound like basic marketing advice, it sometimes gets lost in benefit-focused campaigns. However, it is critically important [...]
Gen Z – Not the Youth of the Past
by Sheryl Doyle My interest in Generation Z runs deep as I have three of them living under my roof and wanted to see if the experts’ assessments agreed with my own first hand experience. Generation Z was born in the early to mid 1990’s through 2010. Although there are [...]