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Google Glass and Me
I’m not someone who is normally considered an early adopter of new technology. Technology and I have a sort of mutual respect for each other, meaning we, (or more accurately, I) keep a respectable distance until new and technical becomes easy and less complicated, mainstream with most of the bugs [...]
d.trio featured work: Japs-Olson Company
Tasked with creating new sales material for Japs Olson printing company, d.trio jumped at the opportunity. We wanted to create something that balanced the strength and history of the company that also showcased their leading edge technology. We started with a campaign theme, “Print. Mail. Innovate.” We added a rich [...]
Invent some marketing, and boost your brand.
Differentiating a brand is not for the weak of heart. Even established brands can find themselves struggling to create a blip on the sales meter. Too often, the competition is saying the same things you are, or somebody else is first, or says it louder, or – you get the [...]
Brand Reinvention
Reinventing a brand is a delicate science. It requires careful consideration of current brand perceptions along brand aspirations for the future. The most successful rebrands are rooted in truth (e.g., “are audiences perceptions in step with how we are positioning ourselves?”) In order to get to that truth, you must [...]
Social Media: Brands Celebrate Newsworthy Events
With social media’s ever-growing influence over the past decade, brands have been able to more quickly align themselves to major news events or human accomplishments than possible in the past. Using social channels and digital advertising, brands can reach the masses almost immediately after a relevant news story breaks. For [...]
RED. Got your attention?
We all know that red is one of the most attention grabbing colors in the spectrum, used for centuries (ok, decades) in eye catching bursts and to highlight text that has been designated as needing to POP! It is also the primary or main accent brand color for many companies, [...]
Marketing Intervention Results
Call us crazy. Maybe we are. Busy with other client work we envisioned and created an event that would benefit one lucky company, charge us up, kick up our creativity, and keep us up all night. On March 10th we had our Marketing Intervention, complete with live streaming (no sound) [...]
Marketing Intervention – 24 Hours Free
Can you feel the excitement in the air? What is it? Optimism? Growth? Creativity? Yes – it ’s the Marketing Intervention! On the heels of updating our brand and morphing our business, we decided we must share the creativity and momentum generated with some deserving company in need. Thus was [...]
New beginnings
Nine months into the year I look back at the advice offered in this blog early in 2010 and I can pretty much run the checklist for d.trio. Embrace change – check. Try new things – check…we’re taking our own advice. Exciting things can happen during down years. You have [...]
Eye tracking basics. Guest blogger: Alexandra Franzen
What do your customers really see when they read your website pages? Read on for illumination from Alexandra, our guest blogger extraordinaire who has an eye for interesting and pertinent information. When a customer visits your company’s website, what do they really see? The truth? A big fat “F.” Don’t [...]
