cat[&]tonic

Tag: business

Marketing Intervention Results

Call us crazy. Maybe we are. Busy with other client work we envisioned and created an event that would benefit one lucky company, charge us up, kick up our creativity, and keep us up all night. On March 10th we had our Marketing Intervention, complete with live streaming (no sound) [...]

Creativity vs. the Hard Stuff

I’ve had blogger’s block. I don’t know why, but it got worse as the Super Bowl got closer. Intimidated by the extreme creativity and sheer enormity of the budgets for advertising during the Super Bowl, I felt diminished by it. In our heart of hearts all marketers want to be [...]

By |February 8, 2011|Categories: General|Tags: , , , , , , |

New beginnings

Nine months into the year I look back at the advice offered in this blog early in 2010 and I can pretty much run the checklist for d.trio. Embrace change – check. Try new things – check…we’re taking our own advice. Exciting things can happen during down years. You have [...]

By |September 10, 2010|Categories: General|Tags: , , , , , |

Are you engaged in social marketing?

In previous blogs I’ve talked about customer engagement. It’s a crucial part of new marketing and particularly social marketing. There are different ways of accomplishing engagement but it has to be interesting, sincere and fun. Engage people Whether you market to consumers or other businesses, you are still dealing with [...]

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