The Art of Business
In honor of Creative Summer, one of our awesome clients has written a guest blog about how her art has made her better at business. by Renée Vevea It’s always a bit difficult for me to answer the question, “What do you do?”. A common question oftentimes asked by people [...]
Marketing Intervention Results
Call us crazy. Maybe we are. Busy with other client work we envisioned and created an event that would benefit one lucky company, charge us up, kick up our creativity, and keep us up all night. On March 10th we had our Marketing Intervention, complete with live streaming (no sound) [...]
Creativity vs. the Hard Stuff
I’ve had blogger’s block. I don’t know why, but it got worse as the Super Bowl got closer. Intimidated by the extreme creativity and sheer enormity of the budgets for advertising during the Super Bowl, I felt diminished by it. In our heart of hearts all marketers want to be [...]
The 12 days of marketing
The end of the year is a time of reflection and review, so the next time you find yourself humming along with the 12 days of Christmas, make it productive. Here’s a perfect opportunity to review and renew your marketing for next year. In the spirit of the season, here [...]
New beginnings
Nine months into the year I look back at the advice offered in this blog early in 2010 and I can pretty much run the checklist for d.trio. Embrace change – check. Try new things – check…we’re taking our own advice. Exciting things can happen during down years. You have [...]
Is comfort good?
I spent the weekend at an event that took me out of my comfort zones, and it made me think about the role comfort plays in our business and personal lives. During this event, I talked to a woman who wants her business to be at the top of her [...]
Are you engaged in social marketing?
In previous blogs I’ve talked about customer engagement. It’s a crucial part of new marketing and particularly social marketing. There are different ways of accomplishing engagement but it has to be interesting, sincere and fun. Engage people Whether you market to consumers or other businesses, you are still dealing with [...]
10 Reasons to Embrace Change:
Change is good. It has to be because business is always in flux. So we’re better off embracing it, not fighting it. We exist, here at d.trio, in the agency world where everything changes and time is accelerated like dog years – so we’re happy to look back on 10 [...]