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Social Media: Brands Celebrate Newsworthy Events
With social media’s ever-growing influence over the past decade, brands have been able to more quickly align themselves to major news events or human accomplishments than possible in the past. Using social channels and digital advertising, brands can reach the masses almost immediately after a relevant news story breaks. For [...]
A Fresh Perspective can Reveal a Different Direction
It’s been said that the most important people in a business are the ones sitting in their office staring out into space. This may sound a little counter intuitive, but in theory, those who occasionally “stop and stare” are the fine tuners, the problem solvers, and sometimes, the finders of [...]
Client Work: TFCU
A new reason to have faith in banking.... d.trio created this headline, and other key messages for Thrivent Financial Bank’s transition to Thrivent Federal Credit Union. We began working with the Thrivent team in 2012 to gear up for the credit union’s launch in 2013. With multiple internal and external [...]
Revealing the big challenges in higher education marketing
INTEGRATIING TECHNOLOGY WITH TRADITIONAL MARKETING TOOLS is the major challenge of marketers and recruiters who took d.trio’s 2013 Higher Education Survey. Over 54% cited the merging of new with “tried and true” channels as their #1 problem AND opportunity. Regardless of an institution’s size or student demographics, colleges and universities [...]
Revealing moments from NY
I swear I’m a time traveler. No, it’s not jet lag, it’s how much has changed during my relatively short stint of judging the DMA’s ECHO Awards. Of course I’ve been involved in the the massive marketing shift, as d.trio has evolved over time as well, but reflecting on my [...]
Tim
Our newest d.trio guy answers a few questions so we can all get to know him a little better: Q: The ad tagline that best sums up my approach to life is: A: I don’t think it’s a tagline yet but – “Roll With It” Q: If I [...]
What does your social media activity reveal about you?
We engage our friends, family, acquaintances, colleagues, and random strangers on a daily basis. With the merger of social media into our day-to-day lives, marketers now have vast amounts of data to determine the influence of individuals. What does all that interaction say about you? Klout measures all your activity [...]
Cage Match: Bloody Mary
If you know us you know that we have opinions. Well, what you might not know is that we don't always agree. And sometimes it gets a little heated. After a recent argument over the vital stats of the perfect bloody mary, we decided to give ourselves room to vent [...]
Product placement – outrageous or not?
Overall, do product placements in media add or subtract from the experience? Product placements promote the brands willing to pay for the screen time and also create a more “realistic” cinematic experience. We’re bombarded with messaging in our normal lives; it’s logical that movie and television characters would also be [...]
Outrageous Marketing That Paid Off
Sometimes, marketing campaigns break the rules and go against conventional knowledge in order to make a point or build awareness. Since this month’s theme is all about “outrageous ideas”, what better way to celebrate that theme by talking about risky marketing tactics that paid off? Doritos Crowdsources It’s Advertising Back [...]
