Manage your Greatest Asset
No, we’re not talking about insurance. We’re talking about your customer data. Careful management of your customer data is one of the smartest things you can do for your business. Customer marketing should be at the core of your business development plans. Whether you are a B2B or B2C business, [...]
Putting PowerPoint On A Stage
by Maureen Dyvig, partner at d.trio PowerPoint. We love it. We hate it. We love to hate it...especially when it makes that occasional font size, bullet shape or spacing decisions for us. Most of us, however, rely upon it to help us in a multitude of expressions. We sit in [...]
Content Marketing – Why it’s Important and 5 Tips for Success
Today’s consumer has changed and businesses must change the way they market to them. Welcome to content marketing. Content marketing is using informative or entertaining content to engage customers and prospects with information that they’ll want to use for it’s own sake. It is a different approach because it does [...]
Trends in Logo Redesign
The logo is the primary expression of a company’s brand. There is more equity in this single visual asset than any other part of the brand identity. Voice, photographic style, typography, customer service philosophy? All important, but the logo stands as the most visible, most often encountered, and arguably most [...]
Management Perspective
Marketing lessons from a new puppy. There’s no better way in my book of gaining renewed perspective on, well, everything, than getting a new puppy (which I just did). Watching them interact with their new environment is a revelation. For puppies, almost everything is new, strange, exciting, scary, amazing and [...]
The history of Black Friday
Is there anything more thrilling than the hunt for a good bargain? Probably, but with Black Friday, Small Business Saturday and Cyber Monday right around the corner gift shopping is at the top of everybody’s list. Most (if not every) Americans know about Black Friday – but do you know [...]
A swing back to credit?
The world of payments continues its dizzying evolution. According to the Nilson Report (a payments industry newsletter), debit card spending lost market share to credit cards in the U.S., reversing a trend of more than 20 years. Some of the reason for this can of course be traced to the [...]
Expression on demand recharge.
Beth is the art director at d.trio. Art Director. That’s the title on my business card. To people who don’t know better I’ll bet it summons up images of daily creative breakthroughs, someone who does magic with things called pixels and PMS colors. A person obsessed with light and print and [...]
It’s Your Story, Now Stick to It
The inbox is the only place your company competes against your standard competition, offers from other industries, and messages from family and friends. Everyone vying for the all-important click through. How do you rise to the top of the inbox? Tell a good story. Stories delight and entertain. And, most [...]
Top 10 Marketing Take-Aways from BOLO
Want to know what the best marketers are thinking and talking about? We just spent three days at BOLO (Be on the Lookout), an intensive conference dedicated to digital marketing excellence. With over 30 sessions and speakers to choose from, in addition to ten plus vendors, the days were packed [...]