Product placement – outrageous or not?
Overall, do product placements in media add or subtract from the experience? Product placements promote the brands willing to pay for the screen time and also create a more “realistic” cinematic experience. We’re bombarded with messaging in our normal lives; it’s logical that movie and television characters would also be [...]
Outrageous Marketing That Paid Off
Sometimes, marketing campaigns break the rules and go against conventional knowledge in order to make a point or build awareness. Since this month’s theme is all about “outrageous ideas”, what better way to celebrate that theme by talking about risky marketing tactics that paid off? Doritos Crowdsources It’s Advertising Back [...]
From Fresh to Outrageous
Our word for the month of May is Outrageous and I have to say, we’re all pretty excited about this word and have some fun ideas lined up to represent it. Last month our word was Fresh as we were thinking April...Spring...Fresh...right? However, April brought more snow than showers but [...]