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The Zen of Unplugging
Twenty years after my father had quit smoking I would watch him tap his shirt pocket, looking for his pack of cigarettes. The habit was so ingrained in his DNA I’m not even sure he was aware of his actions. Finish a meal, tap the pocket, get in the car, [...]
Marketers and cyber security
If you’ve worked in marketing, especially direct response marketing, for any length of time you are already well aquainted with the need to protect customer data. From locking data tapes in a safe to requiring a badge swipe to enter a secure section of the print room to recommending a [...]
What does your social media activity reveal about you?
We engage our friends, family, acquaintances, colleagues, and random strangers on a daily basis. With the merger of social media into our day-to-day lives, marketers now have vast amounts of data to determine the influence of individuals. What does all that interaction say about you? Klout measures all your activity [...]
Marketing in a tech-driven world
We’re all aware of how much marketing has changed in 5 years and as a marketing company, d.trio’s looked for ways to marry traditional, paper-based tools and channels with digital counterparts. We’ve started seeing the term “Marketing Technologist” used to describe the tech expert in a marketing company or department, [...]
Gamification and Millennials
by Jordan Bainer, Senior Account Executive at d.trio Video games were a huge part of my childhood. As a kid, I was obsessed with finding all the hidden whistles in Super Mario Brothers 3 to skip to the last world. The ability to defeat challenges and “level up” was (and [...]
Pinterest: 6 Do’s and Don’ts for Marketers
by Jordan Bainer, Senior Account Executive at d.trio All the internet is abuzz with marketing bloggers, social media experts, and data research firms extolling Pinterest for it’s ability to draw in users to visual stimuli and then drive them elsewhere to find more information and take action. It’s still considered [...]
Is comfort good?
I spent the weekend at an event that took me out of my comfort zones, and it made me think about the role comfort plays in our business and personal lives. During this event, I talked to a woman who wants her business to be at the top of her [...]
Eye tracking basics. Guest blogger: Alexandra Franzen
What do your customers really see when they read your website pages? Read on for illumination from Alexandra, our guest blogger extraordinaire who has an eye for interesting and pertinent information. When a customer visits your company’s website, what do they really see? The truth? A big fat “F.” Don’t [...]
2010 Resolution follow-up #3 – Get out of the one or two channel rut
One-channel marketing is dead. If you are stuck on using only one or two channels, you are missing opportunities in today’s market. Marketing strategies to incorporate and maximize all of the new channels are moving at the speed of light. So it’s time to get educated and get on board. [...]
2010 Resolution follow up #2 – Try something new
Does your marketing plan looking like it did 2 years ago, or have you added some new strategies? Is the year 2010 the year you embrace change? There are so many exciting, new things happening with new media. If you don’t understand what is out there (and why), then first [...]
