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Cell Your Soul
Cellphones could be considered the modern equivalent to a double-edged sword. The pocket-sized computers can navigate across the globe, instantly share experiences and connect us to the greatest wealth of information the world has ever seen. They also distract us from conversations, interrupt our sleep and can create unnecessary anxiety [...]
Trending now: Cool features of the new iStuff
So by now you’ve probably decided whether you absolutely must have the new iPhone 6S or not, and whether an iPad Pro is on your Christmas list (better start being good!). If not here’s a quick rundown of the coolest features of Apple’s newest controlled substances. iPhone 6S and 6S+ [...]
Conundrums: Perplexing Pronouns
When I was kid, the nuns would frequently correct me for my improper use of the word “me”. One would ask “how was your summer?”, to which I would enthusiastically answer “it was great – me and Barb did lots of stuff!”. And she would, of course, reply “you mean [...]
Management Perspective: Ending meetings
Ok, this is not about putting an end to office meetings, much as we all would like to see that happen. This is more about how to help your meetings end more successfully. By paying more attention to how meetings typically end, I’ve come to believe that creating a good [...]
The Zen of Unplugging
Twenty years after my father had quit smoking I would watch him tap his shirt pocket, looking for his pack of cigarettes. The habit was so ingrained in his DNA I’m not even sure he was aware of his actions. Finish a meal, tap the pocket, get in the car, [...]
I am a typography snob
I am a typography snob. I judge the reliability and competence of companies almost solely based on what (and how many) fonts they use in their advertising. I don’t use coupons very often because I get distracted when the layout artist forgets to kern the 1. I avoid certain routes [...]
Powerful brand marketing – in a non-traditional way
Branding and marketing have always been about affinity – for a company, a product or service. People like to align with companies who stand for the ethics or attitudes they value in themselves. Those brands that present authentic and relevant experiences directly to people who are interested have a competitive [...]
State fair time!
Every August at the end of the month, thousands flock to indulge not in our 10,000 lakes, but Minnesota’s 10,000 ways to fry food. Ranked as one of the country’s best State Fairs, each year Minnesotans and fair goers await the anticipated list of “new fair foods.” This year did [...]
Swipe right for a new job?
What if you could land your dream job with just one flick of your finger? That’s the promise the new app “Switch” is making. Dubbed the “Tinder of job searching,” Switch allows its users and potential employers to swipe left and right on potential jobs and candidates. For those that [...]
Introducing Conundrums
Literally is no longer "literal". "I" before "E" except after "C" doesn't always work. And often "like" pops up more in a conversation than it does on a kitten video on Facebook. These are some quirks of daily communication that we've noticed at d.trio marketing group. In this section we’ll [...]
